PT. Toyota Astra Motor (TAM) had been captured conducting studies to market Etios hatchback version, namely Toyota Liva to Indonesia. If so then Liva will fill in the following segment below Yaris. The price range is in IDR 150 million per unit. In India, Toyota Liva launched in next April, while in Indonesia is expected in late 2012.
In terms of price, Liva will be coupled with Toyota's best-selling product in Indonesia, the Avanza. Although similar in pricing, Toyota remains confident to their 7 seater MPV segment still the biggest idol according to the characteristics of Indonesian consumers. In Indonesia, Toyota Liva will carry a 1.2 liter engine and will be head to head directly with the Nissan March, Suzuki Splash, Chevrolet Spark, Hyundai i10, Kia Picanto, and Honda Brio (if really have entered Indonesia). Nevertheless, Liva dimension slightly larger than the Yaris (Liva length 3775 mm while the Yaris 3750 mm).
Toyota seems not just want to market Liva to Indonesia, but also begin the process of assembling. Production takes place at PT Toyota Motor Manufacturing Indonesia. In this way, the selling price will be more affordable.
Latest news mentioning one unit of Toyota Liva caught one fellow blogger was roaming in Tol road with sealed attribute in conjunction with Chevy Spark and Hyundai i10. Apparently Toyota Liva is undergoing a direct comparison test with rival, it became clearer sign that Toyota Liva will ready even sooner than expected.
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This New Toyora Liva is looking stylish, and it’s performance is better than other models. It’s easy to handle and very comfortable.
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